Software is getting better and better at helping manage your life, so that you don’t need stay as organized as you used to. In fact, this article from one tech journalist is even titled “stay disorganized.” In the abstract, this is a good thing. Why should people have to remember stuff, or spend time organizing their lives, when computers can do it for them? Isn’t that one of the reasons we have computers…to do the boring stuff for us? But for people who are really organized, like me, this means that technology is taking away one of our comparative advantages. Historically I have been more productive than average, since I was really organized about my work. Now technology has reduced that advantage.
I think the first step in this direction was when Google introduced Desktop in 2004. It searched your PC much faster than the old Windows Explorer search, so that you could find files (word docs, spreadsheets, etc.) even if you couldn’t remember where you saved them or what you named them. That was awesome, except that I already knew where all my files were, because I was an aggressive user of folders and subfolders (sharp-eyed readers know that I have previously commented on folder people vs. non-folder people). Thanks to Desktop, the five minutes I spent working while someone else was searching for a spreadsheet was reduced to five seconds. My productivity advantage disappeared.
Then Google brought that functionality to email (no folders at all when Gmail launched), again eliminating the advantage of my clever folder systems. And now we are seeing apps that apply that same computerized organization to your entire life. What if you forgot to print a travel itinerary, or even write down your flight number? No problem, Google Now will do all that for you. So much for my advantage of having a detailed itinerary prepared, breezing me to my destination ahead of everyone else. EasilyDo and its competitors will help manage your duplicate contacts, remind you of your mom’s birthday, and even buzz you when you haven’t returned your CEO’s phone call.
For society, this is great, freeing up space in people’s brains to write, or cure cancer, or develop more organizational apps. For me, it’s a disaster. I had one claim to fame – being organized – and now it’s gone. I guess I need to find an old has-been app.
Come on, people! At least try to make your apps more than punch lines for blogs like mine. Just days after posting about the shakeout among mediocre consumer technology companies, I see a review of three apps designed to help you split the bill with friends/roommates: Billr, SplitWise and OpnTab. As regular readers know, I think that any company with a name like Billr is destined to fail. When it’s an app that does nothing you can’t do with a calculator (which is built into your phone), then its chances of success are even lower. In addition, despite the savage failure of Blippy, the app that shared with your social graph the details of all your purchases, here we have the launch of Mine, which shares with your social graph the details of all your purchases. Venture-backed technology is at its best when it solves big problems. Three apps that help you divide by seven are not solving problems at all.
I was at an event the other night featuring a panel of education technology entrepreneurs talking about how their companies teach kids skills beyond the traditional three R’s of the school curriculum. For example, Class Dojo is supposed to use gamification to improve kids’ behavior, with the founder talking about the importance of improving self-control (the famous marshmallow experiment). EverFi teaches kids financial literacy and Mindset Works is meant to change the very mindset, or self-conception, of children.
Then I got home, and saw on TV that Verizon commercial in which a kid’s family can’t be at his French horn recital, but they can watch him via connected devices. It’s a sweet commercial, for sure, and someone sitting on my couch (not me) got a little misty eyed. But it got me thinking that maybe we are outsourcing too much parenting to our technology.
I mean, yes it’s sweet that the kid’s dad uses a tablet camera to watch the recital, but wouldn’t it be better if the dad were actually there? And to the extent that self-control can be taught, shouldn’t parents be teaching it rather than some technology company? Especially since most of these education tech companies are started by entrepreneurs, not educators or child psychologists (except for Mindset Works).
I’m not trying to criticize any of these companies or entrepreneurs, all of whom are doing good work trying to help kids. And I’m not criticizing parents or teachers who use these tools. I’m not even definitively saying that I think using these tools is bad. After all, leveraging technology is something that we all do. When I use Excel instead of green ledger paper, am I outsourcing my financial analysis to Microsoft? No, I’m just using a tool that makes me more efficient. So why does it feel different when it comes to parenting?
Perhaps I am just hopelessly retro, thinking that parents should manage kids themselves, instead of using every tool available. Perhaps it is because I am not (yet!) a parent, so don’t fully appreciate the desire to do everything you possibly can to improve your children’s lives. Or perhaps I fear that parents who outsource teaching their children aren’t using the found time to be with their kids, but on themselves. I can’t rationally pin down why this parenting technology makes me uncomfortable; it just does.
Readers, what are your thoughts?
Posted in Pop culture, Technology, Trends
Tagged apps, Business, education, entrepreneurs, internet, parenting, Pop culture, Technology, Trends, venture capital