Piling on Google

Om Malik has a great post today on Google’s utter inability to compete in the social media world, as evidenced this week by the company shutting down Google Wave, which was a complete flop, and the sad purchase of Slide for $200 million.

I recently posted about the risk that Google’s culture poses to its future success, and Malik makes the same point, noting that Google simply doesn’t have social media in its DNA. He says that algorithms can’t factor in empathy, which is another way of saying that hiring only engineers doesn’t guarantee future success.

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